The New Brand Paradigm:

Essential to Engaging Employees and Customers Alike

A modern brand is no longer an external perspective held by a consumer audience that you can simply pay lip service to. It can rarely be created over night.

Word travels fast, and organizations struggle to bring their brand position in alignment with their actual practices. Those that fail to connect and convince people that their beliefs are put into their practice at every twist and turn, will struggle in mediocrity. Those that not only walk their talk, but fly their flag, and shine brightly can change the world.

In order to survive, prosper and grow, organizations must be more sincere  with their brands. Their elements must ring true both internally to engage employees and externally with customers and prospects at all the various touch points. A brand is no longer a coat of paint and and empty words. A brand is symbolic of a culture, the foundation and belief system of your business.

We believe that the brand is the soul of the business, a metric of your individual and collective integrity. The brand demonstrates your perspective on life and understanding of your market and customers. The spirit of that brand guides the culture, process, attitude, energy, and the entire practice.

Our goal is to empower you with a profound, company wide, codified understanding of who you are, how you practice and why you do things the way you do.

We’re here to help you do the soul searching, to come out as the Heroik version of yourself, your team and your brand, armed with new insights, epic tools, legendary methods and amazing superpowers.

1

Your brand promise defines the integrity of your organization and how well you’ll succeed at every customer touch point.

It must be strategically integrated with the mission and culture of the organization in order to empower high performance. These elements not only define how you manage, coach, and treat your employees but also  how you treat your customers. Clever slogans are not enough. You need to transform, evolve to elevate, connect, and grow and help others do the same.

2

Your brand promise also impacts employee engagement and performance.

If your internal culture and operations including practices, management styles, and HR are not in step with espoused values, your employees take notice and spread the word.

3

Heroik builds world-class brands and high performance teams from thought to profit.

Our goal is to empower you with a profound, company wide, codified understanding of who you are, how you practice and why you do things the way you do. We’re here to help you do the soul searching, to come out as the Heroik version of yourself, your team and your brand, armed with new insights, epic tools, legendary methods and amazing superpowers.

pyramid perf

The brand identity is at the foundation of the soft infrastructure of the high performance organization.

The new paradigm embraces an audience that includes employees, stakeholders and customers, and is dedicated to walking its talk throughout.

The days of blind trust in products, services and employers are long since gone. Word travels at the speed of light these days. Legacy organizations that once promised the world to their customers, championed taking care of their family of employees, retreated from these platitudes when staring down the tumbling numbers of economic downturn. Combine that with consumer markets that consistently overpromise and underdeliver and you’ll arrive at the new state of affairs, blind faith and trust have been replaced with facts, figures and reviews. Every individual is armed with the tools to verify and validate claims of any company. So brands must be what we always wanted them to be ; truely part of who we are as people, teams, and organizations.

Just who believes they really know what the company stands for and what makes it different from the competition?

Executives 60%

According to a recent Gallup Research Study, Only 60% of executives strongly believe they understand their brands and what makes them different from their competitors

Managers 46%

Only 46% of managers strongly believe they understand the brand promise. That’s left than half! And this only counts the managers  who are honest enough to admit it, imagine all the managers who don’t!

Employees 37%

Only 37% of employees strongly believe they understand their brands and what makes them different from their competitors. When you factor in the other two leaders and managers, you can see the brand promise dilutes quickly as it passes from executive to manager to employee.

We believe your brand can be your growth engine.

Your brand is the embodiment of your values, integrity, perspective on life and understanding of your market, customers and employees.  It is key to driving high engagement throughout the organization, and is worthy of strategic consideration as you seek to drive high performance.

Creating a world-class brand requires a deep understanding of the emotions and beliefs that elevate, connect, grow and advance the lives and livelihoods of your employees and customers.

An effective brand promise is compelling, connective, credible and embodied throughout the organization.

If you want to boost customer engagement, pay equal attention to employee engagement and the back office operations. By looking at engagement of both customers and employees, Heroik helps leading executives create a map of where to efficiently deploy resources.

According to a Gallup study, Organizations that successfully engage their customers and their employees with alignment, purpose and energy, experience a 240% boost in performance-related business outcomes compared with an organization that has neither engaged employees nor engaged customers.

This is based on a meta-analysis of 49,928 business units across 192 organizations representing 49 different industries in 34 countries.

outcomes alignment chart.

Ready to Build a World Class Brand?

CONTACT US

Get in touch and we will promptly get back to you. -Heroik Team

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