A modern brand is no longer an external perspective held by a consumer audience that you can simply pay lip service to. It can rarely be created over night.
Word travels fast, and organizations struggle to bring their brand position in alignment with their actual practices. Those that fail to connect and convince people that their beliefs are put into their practice at every twist and turn, will struggle in mediocrity. Those that not only walk their talk, but fly their flag, and shine brightly can change the world.
In order to survive, prosper and grow, organizations must be more sincere with their brands. Their elements must ring true both internally to engage employees and externally with customers and prospects at all the various touch points. A brand is no longer a coat of paint and and empty words. A brand is symbolic of a culture, the foundation and belief system of your business.
We believe that the brand is the soul of the business, a metric of your individual and collective integrity. The brand demonstrates your perspective on life and understanding of your market and customers. The spirit of that brand guides the culture, process, attitude, energy, and the entire practice.
Our goal is to empower you with a profound, company wide, codified understanding of who you are, how you practice and why you do things the way you do.
We’re here to help you do the soul searching, to come out as the Heroik version of yourself, your team and your brand, armed with new insights, epic tools, legendary methods and amazing superpowers.
Just who believes they really know what the company stands for and what makes it different from the competition?
Only 46% of managers strongly believe they understand the brand promise. That’s left than half! And this only counts the managers who are honest enough to admit it, imagine all the managers who don’t!
Only 37% of employees strongly believe they understand their brands and what makes them different from their competitors. When you factor in the other two leaders and managers, you can see the brand promise dilutes quickly as it passes from executive to manager to employee.