The depth and breadth of your brand drives performance and growth. And, when we look at the core knowledge areas of an organization, the DNA and essential informational building blocks, we discover key differences between high performance organizations and average organizations.
As we take a deep dive to assess the liquidity of that information, or the manner in which it flows and is utilized throughout the organization, it reveals important insights about how the most successful companies operate. Comparing the average quality scores for knowledge areas of typical and high performing organizations across hundreds of industries reveals a direct relationship between the essential knowledge and how well it travels throughout the organization especially in key areas including:
- Industry Knowledge
- Customer Knowledge
- Key Technologies
- Brand Identity
- Company Culture
- Performance Drag
The bottom line, high performance organizations start with a deep dive into developing a high quality of essential knowledge areas around their core business; creating greater alignment with their purpose, culture, and customers. They also minimize the performance drag caused by the challenges of traditional strategies towards internal communication, branding, and the attitudes towards the role of company culture and engagement in the success of the organization as a whole.