How are the ideas and beliefs flowing throughout your organization?

What processes do you have in place to ensure the quality of that information throughout the company and beyond?

Key Concepts

1. The flow and fidelity of key information is essential to your brand integrity, performance and growth. without mindful processes and advocates, the quality of the information erodes and gets watered down  as it travels on its way to shaping perceptions with customers and employees.

2. Paying attention to informational liquidity of strategic initiatives can help assess, improve and optimize their impact and effect on the organization.

3. The average organization struggles to effectively institutionalize key information throughout the business model, leaving it out of alignment with its own goals, position and brand promise.

4.  Employee knowledge is an important barometer for liquidity. And according to recent surveys, most employees do not have a confident understanding of the businesses the represent.

5. Technology plays a key role in the information exchange. And there are many factors that affect how well it travels and its ultimate usefulness and value.

6. In the digital age, information is currency, and unlike cash, it doesn’t operate on a simple system of value that’s easy to count. The value of this new currency depends on multiple factors of digital liquidity.

7. Focusing on digital liquidity can help you develop a competitive edge by choosing tools and platforms that are more liquid than others.

For the past 14 years, the Heroik team has been focused on the study of the flow of key information and how it travels between the screens, through systems, and from the screen to engage your employees and customers alike. We refer to it as informational liquidity. And improving the flow and quality of information can have major growth implications for your business.

How does that information travel throughout the organization and manifest in the customer experience?

There is a lot of strategy, technology, process and policy that influences the paths and integrity of that information coming to life. Like a complex game of telephone, without mindful processes and advocates, the quality of the information erodes and gets watered down  as it travels on its way to shaping perceptions with customers and employees.

When we look at the flow of the key information of a business; it’s purpose mission, unique differentiators, and it’s beliefs, employees are an important barometer for liquidity. If the executives and managers don’t have a confident understanding of strategic initiatives and positions, the other employees have an even greater disconnect from them. And as a result those least informed and aligned, are most often directly interacting with the customers and creating experiences that disengage all involved.

Even great cultures get lost in the chaos of business if the organization isn’t careful. In order to assess this situation, you need a discerning lens to identify the disconnect. Focusing on the informational liquidity of initiatives can help assess, improve and optimize their impact and effect on the organization.

A noble idea whispered among leaders,  a neglected mission statement tucked in desk or banished to some remote web page, ignored in a break room, cannot be expected to make it into the minds of those shaping the customer experience nor can it win the hearts and minds of employees to drive a higher level of performance. This is a common problem that hinders the growth and high performance of a company.

What practices do you have in place to assess and ensure this information travels with high fidelity to engage your employees and for them to engage your customers?

What mechanisms and channels do you have to ensure this information goes viral?

In the Digital Age, information is the new currency

And unlike cash, it doesn’t operate on a simple system of value that’s easy to count. The value of this new currency depends on multiple factors of digital liquidity.

What is Digital Liquidity?

In simple terms, Digital Liquidity is a method used to measure and enhance the flow and value of information circulating through organizations by principal technology characteristics that include:

  • Speed
  • Simplicity
  • Independence
  • Control
  • Mobility
  • Tactility

How does digital liquidity empower business?

Digital Liquidity originally was thought of primarily as a means to analyze how information is distributed among individuals, teams, organizations and externally to customers and audiences. However, further study revealed deeper implications to empower organizations on a broader scale.

Big picture solutions woven into the fabric of Digital Liquidity that address many of the most basic and persistent challenges business face – How to more fully engage customers and employees in meaningful ways that elevate, connect and help them grow without spending your way out of business.

These are the deep dive challenges into organizations that we enjoy. As we explore and evaluate business solutions, the linchpin of this informational and digital dynamic rests in its liquidity; that measures availability of that information and ability to utilize it, to determine its value become a vital and unique capability of Heroik.

If employees have experiences are out of step with the espoused culture and identity of the organization, it can have a major impact on a company’s customer experience and bottom line. For example, If leadership says employees are family, and the employee experience shows otherwise and regularly struggles with burnout, digital overreach (using technology to pressure employees work beyond what they’re compensated to), and other common forms of poor management, the inconsistency will likely hurt performance and fester throughout the company. The conflict will spread and manifest with a multiplier effect to the customer experience.

Customers too may have an experience that directly conflicts with the espoused culture and brand identity that they are marketed. This inconsistency comes across as a lack of integrity, and without integrity there is no foundation for trust, engagement, loyalty, etc.

Focusing on the flow and integration of the key information throughout the company, ensure that positions are baked in and validated in every touch point. Focusing on the informational liquidity of initiatives can help assess, improve and optimize their impact and effect on the organization.

What practices do you have in place to assess and ensure this information travels with high fidelity to engage your employees and for them to engage your customers?

CONTACT US

Get in touch and we will promptly get back to you. -Heroik Team

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